USA fail in World Cup of Food, play well on pitch

While USA played fun football last night, we baked for 5 hours and 25 minutes, and waited overnight, waking in the morning to find a baked almond cheesecake recipe from the New York Times had only been teasing us in order to let us down.

The reason we are testing these recipes is to ensure a top quality epic standard of food is well explained in clear steps and easy-to-follow visuals. The fact is, recipes fail us and that’s devastating. The internet is full of weak recipes, particularly for the USA and UK audiences. Honest, epic recipes are difficult to come by, requiring too much research for the average Jo.

In terms of the World Cup of Food, this performance was 1:0 to Ghana, scored by an own-goal of spammers flooding the internet with junk recipes recycled across sites just for the sake of filler content, rather than the love of food.

A lot of work, a lot of time, and ingredients wasted – this is why we can’t afford to live without Epic Recipes in Pictures, without reppic, any longer! Because the average Jo deserves more than average food.

At Cultural Provocateur we believe in the entrepreneurial mantra that a  problem, well matched with a big idea, leads to a new reality. If others feel fine flooding the internet with rubbish, then they are creating a niche for those who insist on the best. Out of darkness, comes light.

Rock on, that is the American dream.

See how we tested the offending baked almond cheesecake in a 15 step recipe in pictures – maybe you can do better and tell us how (5 hours 25 minutes plus chilling overnight).


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