Why entrepreneurs need other entrepreneurs

Turns out entrepreneurship is really hard.

Every day you doubt yourself, people in your team doubt themselves and they occasionally doubt the team. It’s a no-idea-what-I’m-doing-really kind of game, where you get points every time you convince others that you are 100% sure of yourself, and you hope you’re not a fraud.

Every one has to believe in themselves, in each other, and in a future that no-one is sure of. You have to be a fortune teller.

You look for signs everywhere, grabbing onto charms and superstitions when real life doesn’t come up with the goods. Successful entrepreneurs take on the figures of wizards, magicians, I mean, really impressive magical people.

We created reppic.me because we believe in a future where people want to make epic food in their own homes. We believe recipe books aren’t catering to people who want béchamel sauce spelt out in plain English, and in step-by-step pictures.

We believe people really do want great tasting healthy food. Even though we are surrounded by chains and supermarkets making a profit out of treating people like idiots, ripping them off with filthy food made in filthy conditions.

We launched Little Finger Food because we are certain mums want their kids to experience food as an emotional, tasty, healthy experience, the centre of their family life, just like in the most romantic version of the French lifestyle. We know it’s not rocket science, and we know it can be done!

So meeting other entrepreneurs who believed in their clients before they’d met them is a huge boost.

Especially when they tell you that the key to success is to be honest, authentic, tell your story and treat your customers with respect.

Especially when they tell you to believe in yourself, no matter what.

So it was a huge milestone for our team to meet Sir Richard Branson, bless him, he kissed my hand! And the founder of Ella’s Kitchen, Paul Lindley who spoke with Cristy Raad. And Editor of Guardian Cook, Mina Holland, who listened to our plans with interest. All these wizard figures were extremely busy, had their own reasons to be at the event, but they had the kindness and generosity to stop a minute, shake our hand, share advice that meant a lot. It meant we were being taken seriously, that we could really make this happen.

Cristy Raad with Paul Lindley

Still more inspiring was the woman who in 7 days set up her own chocolate company and didn’t hand them out at the event but sold them and they were good! The founder of Poncho 8 who turned out to be a really nice guy. The marketing gurus who are humanistic and kind. The panelists who were clearly still quite surprised at how well they’d done (especially the women).

The event, which was organised by Virgin Startup for foodpreneurs was a reminder that there are many out there who value food and who have the energy and determination to get their brands off the ground. It was great to be part of something so positive.

So if you’re an entrepreneur, or want to be, get out there and find your equivalent of the Virgin Food Fest. Meet other people living the dream, they can only inspire you and make you feel privileged just for trying.

Virgin Food Fest


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